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When I rule the world:
All marketing services companies and clients will stop work at 4pm every Wednesday to allow for a mid-week breather. All marketing trade magazines will include a ‘name and shame’ section citing bad...
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Does your work life have an OFF switch?
Since I got into this whole working-for-myself lark, the line between work and leisure has got rather blurred. I now have the flexibility to, say, take Friday off to go and watch a horse show, then...
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Are you playing the game without knowing what the prize is?
Northern Planner posted today about work-life conflict. Can you be brilliant and awesome at something work-related while still having an actual life outside work? As he reasons in his post, ‘you...
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Adventures in people (and scenery) watching
I’ve got a real soft spot for train travel. A few hours of staring at the scenery flashing by is guaranteed to put me back on an even keel. Especially if the view is courtesy of Cross Country or East...
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let’s play Hunt the Brief
There’s something no-one told me about life as a Freelance Planner. You need to be a bit of a detective. You’d be amazed how often I turn up at an agency to find that the person who booked me to come...
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future trends in innovation and friends
Neil Perkin has been doing a series of ‘Future Trends in Digital Marketing Innovation Briefings’ for Econsultancy and the roadshow hit Leeds last Thursday. Some of the things Neil talked about...
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all of AdLand needs better work/life balance – not just working mums
I’ve been reading a lot about work-life balance recently, including this piece in Campaign (paywall, sorry) by Gail Gallie of Fallon London advocating a better deal for working mums in the ad industry...
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why agencies don’t value the modern meet up enough
I’ve been making an extra effort recently to spend more time catching up with fellow Planners and Strategists (of all types) – and I’ve never come away from a coffee shop, cafe or restaurant without a...
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on allowing good people to work where and when they work best
There seems to be a movement in the marketing community towards better work-life balance. Whether it’s Chime’s Amelia Torode championing flexible and part-time working for Mums or what seems to be a...
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why Planners are the backing not the star
I read this great post from Ben Kay over the weekend about the awesome documentary about backing singers 20 Feet from Stardom (which if you haven’t seen yet, you should). His agency-relevant take on...
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all hail the Power Part Timers
Last week Timewise’s 2014 Power Part Time List was published. It proves, it says, that “part time working is possible at senior levels, in all types of business”. Included in this year’s list from my...
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festive break
I’m signing off for 2014, so I leave you with this from the Christmas card I sent to clients: licensed from Andertoons, coloured with permission
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since when were great specialists great managers?
I spent last weekend with some uni mates, all now late-30’s professionals. The hot topic of discussion at brunch was How Much I Hate Managing People. Which made this piece about keeping workers happy...
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*everyone* really is totally just winging it, all the time
In May 2014, Guardian writer Oliver Burkeman wrote an excellent article titled Everyone is totally just winging it, all the time. It was a very reassuring piece for anyone who suffers from a touch of...
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six months in
After six and a half years freelance I’m coming up to six months in at Bloom (I started at the beginning of January but couldn’t announce it until February for various reasons). I’ve been rather lax on...
View ArticleAgencies will be WFH for a LONG time
A lot of my B2B and FMCG current clients are already back in their offices - presumably because if the factory has to go back to work, so do they. But I only know of one agency that is doing face to...
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